Manila, Philippines (May 9, 2024) – HUAWEI has done it again! The HUAWEI Pura 70 Ultra clinched the top spot on DXOMARK Smartphone Camera Rankings with an impressive score of 163 points, affirming its position as a game changer in mobile photography! 

DXOMARK, a site recognized for offering comprehensive ratings, reviews, and analysis of digital and smartphone cameras, frequently conducts thorough testing and detailed assessments of different types of devices used for imaging and photography. Its criteria involves image quality, performance against different lighting conditions, focus accuracy, and video capabilities. Through its methodologies throughout the years, DxOMark is often referenced by consumers, journalists, and industry professionals around the world.

DxOMark’s assessment highlights the exceptional photography capabilities of the HUAWEI Pura 70 Ultra, marking a significant advancement from its predecessor, as well as other phones currently circulating in the market. Staying true to Huawei’s ambition to continuously innovate, the HUAWEI Pura 70 Ultra stands out with its industry-leading performance. Apart from its remarkable imaging prowess, the Pura 70 Ultra introduces the industry’s first ultra-lighting pop-out camera, an original retractable camera structure, which achieves a thin 1-inch sensor size and a large aperture in a compact body at the same time, bringing a revolutionary mobile photography experience. 

State-of-the-art and industry-leading camera technology

At the heart of the HUAWEI Pura 70 Ultra’s imaging prowess lies its impressive array of camera specifications. The device features a 50 MP Ultra Lighting Pop-out Camera, 40MP ultra-wide-angle camera, and a 50 MP Ultra-Lighting Macro Telephoto Camera, allowing users to effortlessly capture photos. Additionally, its ultra-lighting macro telephoto camera enables stunning close-up shots with exceptional detail and clarity, ensuring that no detail, regardless of how small, goes unnoticed.

Aside from the HUAWEI Pura 70 Ultra, the HUAWEI Pura 70 and the HUAWEI Pura 70 Pro are also equipped with a new generation of Ultra Lighting XMAGE Camera Imaging System. The powerful hardware of the main camera and telephoto camera of the Ultra Lighting imaging system, combined with the industry’s first HUAWEI XD Motion Engine, the HUAWEI Pura 70 Series achieves a breakthrough with the Ultra Speed Snapshot. When shooting high-speed objects in motion, it uses a real-time sensor dual exposure: The short exposure records the details of the moving moment, and the long exposure retains rich background information. Through AI Motion Vector Computing, the images captured by the long and short exposures are matched by their features through Regional Motion Restore, and finally generates a crisp photo with the high-definition qualities of the fleeting moment. With this powerful feature, users can easily freeze the most poignant moments of life.

The HUAWEI Pura 70 Ultra also sets new standards with its 200x zoom range, allowing users to capture distant subjects with remarkable precision. Coupled with the device’s 10-channel multi-spectrum sensor (a feature it shares with the base Pura 70 and Pura 70 Pro), it delivers professional-grade results even in the most challenging shooting scenarios. HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra both support Ultra Lighting Super Macro, which supports a 5cm minimum focus distance of telephoto shooting and 35X macro zoom. With an impressive zoom feature like this, it gives users the ability to appreciate the miniature worlds around them. Users can capture common objects in everyday life to reveal the mysteries of the microscopic universe With the F2.1 ultra-large aperture, you will still be able to explore microscopic wonders in low lighting conditions.

Last but not the least, the HUAWEI Pura 70 Series has comprehensively upgraded the portrait photography function, intelligently perceiving light, shadow, blur, and skin tones. It restores and captures realistic elements, bringing excellent portrait effects.

The portrait blur also has definite layers, which can vividly highlight the subject of the character while retaining fine details such as fine lines of hair and facial details. On a brightly lit night, the HUAWEI Pura 70 Series creates bokeh with its background blur, retaining clear dark details while maintaining highlights without overexposure. When the sun sets in the west, it not only captures the rich and delicate color changes of the sunset, but also truly restores the contrasts and transitions between facial features, and also light and dark. 

With a perfect blend of top mobile imaging technology, aesthetic design and original style, the HUAWEI Pura 70 Series has devoted Huawei’s latest ideas in mobile imaging, the HUAWEI XMAGE Technology to achieve multiple experience-focused innovations to provide to consumers! 

To know more about the HUAWEI Pura 70 series, you may visit this link: https://bit.ly/3UTqrKE

About HUAWEI Consumer BG

HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: http://consumer.huawei.com