Manila, Philippines (September 13, 2024) — HUAWEI has secured the top spot in the global wearable tech market for the second quarter of 2024, according to the latest data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. 

The global wrist-worn device market shipped 43.7 million units in the second quarter of the year, seeing a slight year-over-year (YoY) decrease of 0.7%. HUAWEI defied this trend by posting significant gains.

Strong Market Performance and Shipment Growth

Source: https://www.idc.com/getdoc.jsp?containerId=prCHE52577924

HUAWEI’s outstanding performance in the wearable space is highlighted by its substantial shipments and market share, posting 8.9 million units in shipments and 20.3% market share in Q2 of 2024, compared to 6.3 million units shipments and 14.2% market share in Q2 of 2023. The global tech brand has recorded a 42.1% YoY growth rate, besting its competitors.

The launch of HUAWEI’s line of wearable devices boosted its performance in the first half of 2023, with 55.1% YoY increase in shipments. This led to the tech brand leading the global wrist-worn market for two consecutive quarters. HUAWEI has achieved significant growth in regions such as the Middle East and Africa, Latin America, and Central and Eastern Europe.

Innovative Wearables Powering Success

Throughout the latter part of 2023 and the first half of 2024, HUAWEI released a series of new wearable devices that played a pivotal role in reinforcing its market dominance. The line of wrist-worn devices include the HUAWEI WATCH FIT 3 and the HUAWEI WATCH GT 4 Series, both of which featured innovative technology that excited consumers.

The HUAWEI WATCH FIT 3 is the ultimate must-have for anyone seeking the perfect blend of style, innovation, and performance. The smartwatch is the epitome of modern design, with its ultra-sleek square face and a 1.82-inch AMOLED screen that makes navigation effortless and visually stunning. Beyond its design, this powerhouse of a device comes packed with enhanced health and fitness monitoring features, giving consumers all they need to stay on top of their goals. The HUAWEI WATCH FIT 3 also boasts a remarkable battery life that can last up to 10 days on a single charge.

THE HUAWEI WATCH GT 4 Series, on the other hand, sets new standards for fashion-forward as it redefines classic elegance for the modern age. Designed after the Grand Tourer (GT), its timeless look makes it the perfect smartwatch for traditional watch wearers. Available in 41mm and 46mm sizes, this stunning timepiece combines timeless design with a bold, sporty edge, featuring an engraved bezel for a sleek, pendant-inspired look. Beneath its sophisticated exterior lies powerful health tracking technology that monitors everything from sleep quality to heart rate and more. Style meets innovation in the HUAWEI WATCH GT 4 Series. 

Gearing Up for September Launch

HUAWEI’s momentum shows no signs of slowing as it prepares to launch additional groundbreaking wearable devices slated for September 19. Tech experts and enthusiasts expect the upcoming devices to include the HUAWEI WATCH GT 5 Series. The latest series is speculated to feature the newly-introduced HUAWEI TruSense System, further pushing the boundaries of possibilities for wearable technology. 

As the demand for innovative and tailored wearables grows, HUAWEI continues to lead the charge for the wrist-worn sector. The brand’s dominance in the market in Q2 of 2024 is a testament to its ability to innovate and adapt. With its highly anticipated launch, HUAWEI is poised to shape the future of wearable technology, delivering innovative devices that meet the ever evolving needs of users worldwide.

Stay tuned to HUAWEI’s product launch on September 19, 2024. To find out more about the latest updates and future releases, visit Huawei’s official website or follow HUAWEI’s social media accounts (Facebook | Instagram).

About HUAWEI Consumer BG

HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

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Kelly Oliveros | Group Account and Business Unit Director | Centaur Marketing

kelly@centaurmarketing.co