Manila, Philippines (June 7, 2024) – After much anticipation on its latest line of smartphones, as well as taking the number 1 spot in DXOMark’s 2024 rankings* HUAWEI Philippines has kicked things off with a bang with the first sales of its newest Pura 70 Series.

To celebrate this milestone, HUAWEI is hosting nationwide mall exhibits, giving customers the opportunity to experience the imaging prowess of the HUAWEI Pura 70 Series firsthand.

Be transformed through Pura

HUAWEI’s Pura 70 Series stands out in the mobile industry with cutting-edge camera technology, offering features like Ultra Speed Snapshot and Ultra Lighting Macro Telephoto camera modules for professional-grade portraits. The minimalist triangular frame design and bold aesthetic choices, including the new pink color of the Pura 70 and the starry pattern of the Pura 70 Ultra, reflect HUAWEI’s commitment to innovation and style. The series guarantees bright, crisp, and vivid photos, embodying both tech innovation and sophistication.

Three malls celebrating one smartphone icon

The SM Megamall exhibition will be held at the Fashion Hall from June 7-9, 2024. This event will offer an interactive experience to its guests, as they’ll receive a special passport with tasks and will be rewarded with exciting freebies and prizes upon completion. In Visayas, the exhibition at SM Cebu, located at the lower ground main hall, will run for two weeks beginning June 1, 2024, and focuses on showcasing the Pura 70 Series’ stylish designs, customizable interface, and industry-leading camera technology. Similarly, Davao’s exhibit at the ground floor of SM Davao’s Annex building features the same program as in Cebu’s event, but also gives a 5% discount on cash purchases along with a complimentary gift.

An exhibit filled with “moments” 

As a prominent and highly-marketed feature of the phones, the exhibits in each of the three malls will showcase the diverse collection of photographs captured using the Pura 70 Series lineup. The exhibit, titled “Heartwarming Moments”, features shots from landscapes captured from far away to portraits shot up close, and highlighted different “moments” promoted by the Pura narrative, namely moments of time, smile, beauty, and discovery. The photos being featured were carefully selected from different entities like Fotomoto, Manila Bulletin, Vogue Philippines, and even from HUAWEI’s community of tech enthusiasts, photographers, and avid fans. 

Thanks to XMAGE technology, when combined together, each of the moments weave together a unique and heartwarming story, commonly found in everyday life, and to capture the world in its most stunning version. It encourages Pura users to go beyond exploration and instead find discovery through stories and connections. To kickstart their Pura journey, they can start by dropping by any of the mall exhibits to check out all of the phone series’ functional and aesthetic features. 

Witness the power of Pura

The Pura 70 Series is now available nationwide through HUAWEI’s physical and online stores, and users are encouraged to act now if they want to experience firsthand what these phones have to offer. To learn more about the Huawei Pura 70, the Huawei Pura 70 Pro, and the Huawei Pura 70 Ultra, visit Huawei’s official website or social media accounts (Facebook | Instagram).

About HUAWEI Consumer BG

HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: http://consumer.huawei.com