Monday, June 24, 2024

Fuji Film Rebrands Asia Pacific Ops to Fujifilm Business

Fuji Film Rebrands Asia Pacific Ops to Fujifilm Business

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TOKYO, November 5, 2020 – Fuji Xerox announces that its Asia Pacific operations will change to the Fujifilm brand with the changing of Fuji Xerox Co., Ltd. corporate name to FUJIFILM Business Innovation Corp. on April 2021.

This change is brought forth based on the company’s decision to end the Technology Agreement with Xerox Corporation on the agreement’s expiration date, March 31, 2021.

The Technology Agreement provides for technology/brand licenses and sales territoriesa pplicable to each company.

Fuji Xerox and Xerox Corporation have a history of benefiting from the shared use of technologies
each company independently developed.

Fuji Xerox has thrived in the speed and level of product
development and have been establishing its own technologies for many years.

As such, Fuji Xerox is well positioned to continue developing and manufacturing its original products using its own, unique technologies after the expiration of the Technology Agreement with Xerox Corporation.

Fuji Xerox will also provide services and maintenances including managed print services to
customers in full performance of current agreements with them, without regard to the expiration of
the Technology Agreement with Xerox Corporation.

With affluent know-how accumulated to date and trust earned from customers, Fuji Xerox aims to foster innovation with the other companies in the Fujifilm Group by accelerating the market
introduction of solutions and services that build on technologies related to the cloud, artificial
intelligence, and the Internet of Things.

Additionally, Fuji Xerox will work swiftly to strengthen its
document and adjacent businesses as well as to expand into new business areas, and to bring
about business innovations by supporting the use and sharing of knowledge that will enable office
workers to further increase their productivity and efficiency.

Likewise, on April 1, 2021, the sales departments in Japan and all 31 domestic sales subsidiaries
plus Fuji Xerox InterField will integrate as one to establish a new company, FUJIFILM Business
Innovation Japan Corp.

The new corporate name represents Fuji Xerox’s commitment as part of the Fujifilm Group―which
promotes Value from Innovation as its corporate slogan―to expand into a wide range of business
areas going forward and to always continue delivering business innovations.


About Fuji Xerox

Founded in 1962, Fuji Xerox Co., Ltd. is a leading company in offering smarter ways to work with its document-related solutions and services, as well as with the world-class office multifunction devices, printers and production printers that we develop and manufacture for worldwide distribution.

Fuji Xerox is a wholly owned subsidiary of FUJIFILM Holdings Corporation with direct sales force covering Japan and the Asia-Pacific region including China. As a U.S. 10 billion dollar enterprise, we employ approximately 40,000 people globally, with more than 80 domestic and overseas affiliates / sales subsidiaries.

On April 1, 2021, Fuji Xerox will change its corporate name to FUJIFILM Business Innovation Corp.

Fuji Xerox Asia Pacific is the subsidiary of Fuji Xerox overseeing sales operations in the Asia-Pacific region.

Fuji Xerox Philippines, Inc. is a subsidiary of Fuji Xerox overseeing the sales and service operations in the Philippines.

Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation
in Japan and/or other countries.