Tuesday, April 23, 2024

HappeningPH Business Exclusive! Jollibee Group, Coca-Cola Collaborate to Create a Refreshing Future for Everyone

HappeningPH Business Exclusive! Jollibee Group, Coca-Cola Collaborate to Create a Refreshing Future for Everyone

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Jollibee Group celebrates its 45th anniversary with strengthened partnerships

JFC and Coca-Cola group in full force. Photo shows the Jollibee Group team, represented by Ernesto Tanmantiong, President and CEO,  Jollibee Group (sixth from left); Joseph Tanbuntiong, President, Head of Philippine Business and Head of Jollibee Global, Jollibee Group (8th from left); Dennis Flores, President,  Regional Business Head, EMEAA (10th from left); David Beal, Chief Marketing Officer, Jollibee Group; and Jai Rastogi, Chief Procuement Officer, Jollibee Group (9th from left); with Coca-Cola team’s Reetima Rakyan, Coca-Cola, VP of Customer and Commercial, Asean and South Pacific (third from left); Tony Del Rosario, President of Coca-Cola Philippines and VP of Franchise East Cluster, Philippines, Vietnam, Cambodia (fifth from left); and Claudia Lorenzo, President of Asean and South Pacific Operating Unit (7th from left).

MANILA, Philippines. – The collaboration between Jollibee Foods Corporation (JFC) and Coca-Cola Beverages Philippines, Inc. (CCBPI) is a match made in food heaven, as bringing the joy of eating is to Jollibee Group what refreshing people with drinks is to Coca-Cola. Both are loved worldwide for bringing people consistently great-tasting food and beverages. 

Through its 45 years in the industry, JFC has strived to only work with reputable suppliers that practice quality, safety, and sustainable business practices. “This is to continuously offer high-quality food with strict quality control measures to ensure that our food remains consistent, safe, and delicious, to meet the taste and standards of our customers across the globe,” said Jollibee Group President and CEO Ernesto Tanmantiong. 

Among its valued partners, Coca-Cola has been supplying beverages to Jollibee Foods Corporation restaurants since JFC’s early years.   

“JFC is one of our major customers and the depth and breadth of our relationship can be attributed to our shared values in delivering quality and innovation to our consumers. We appreciate JFC’s unwavering commitment to excellence and their genuine care for their consumers, employees, and communities,” said Claudia Lorenzo, President, Coca-Cola ASEAN & South Pacific. 

As a long-standing partner of JFC for many decades, CCBPI, the bottling arm of Coca-Cola in the Philippines, is a proud supplier of a wide variety of beverages, including Coca-Cola, Coca-Cola Zero Sugar, Sprite, Royal, A&W, and Minute Maid.  

One of JFC and Coca-Cola’s key shared goals is in their efforts towards sustainability. The Coca-Cola Company is committed to making a difference and creating a better shared future through its brands, local business presence, and through sustainability initiatives.  

On the other hand, the Jollibee Group has made significant strides over its 45-year history in various community projects, and is now integrating all its sustainability efforts into Joy for Tomorrow, the company’s Global Sustainability Agenda. This is a more cohesive framework that unites the Jollibee Group community, including employees, business partners, suppliers, vendors, and other stakeholders, toward a set of shared sustainability goals. 

“We are serious in our commitment to bring joy to the lives of the people we serve, not only through our food but also, by helping create a better world to benefit generations to come. We believe that if we are able to harness knowledge from various sectors, combine it with our own resources, we can help build better communities where people will thrive together for the long term,” said Tanmantiong.  

One established program that is part of the company’s sustainability agenda is the Farmer Entrepreneurship Program (FEP), where small-scale farmers are trained and then linked to large institutions to buy their produce directly thereby increasing their income and livelihood immensely. “I’m happy to say that since the program began in 2009, over nine million kilos of produce have been delivered, which is equivalent to PHP411-million of revenue earned by the 700 smallholder farmers participating in the Farmer’s Entrepreneurship Program,” shared Tanmantiong.

The Coca-Cola Company, meanwhile, is making progress in Southeast Asia and globally on its World Without Waste sustainable packaging agenda, which includes the goal of collecting and recycling the equivalent of every bottle it sells by 2030.  

“We are increasing the use of recycled materials in our packaging, partnering with local organizations to improve packaging collection and waste management, and innovating new packaging designs in support of a circular economy,” said Lorenzo.  

Joint Dedication 

The collaboration between the two world-class companies reflects its joint dedication to making a positive difference in the communities they serve.  

During the height of the COVID-19 pandemic, the Jollibee Group provided food access amid the hunger problem in the country by giving food assistance – distributing more than 8.1 million meals to those most affected by the pandemic – through Jollibee Group’s FoodAID Program. Coca-Cola Foundation Philippines, Inc. supported the program by contributing much needed donations that helped provide food to hard-to-reach communities that were challenged by the lockdowns. 

“We were proud to work with JFC during the challenging times of the pandemic, collaborating to supply beverages and food provisions to frontliners and local communities in the Philippines,” said Lorenzo.  

As JFC marks its 45th anniversary this year, it is poised to build and sustain partnerships to fulfill its mission and vision of becoming one of the top five restaurant companies in the world. 

“We are proud to support JFC’s growth and success in multiple countries across the globe. Looking ahead, we envision an even stronger partnership, expanding our collaboration to deliver an exciting line-up of great-tasting beverages across a range of categories while continuing to add value to all our stakeholders,” Lorenzo continued.  

“This is what makes this partnership work. With Coca-Cola, we find that we have shared values and principles, and we are both in pursuit of serving delicious food and drinks to everyone while at the same time going towards the same direction of making this world a little bit better and a little brighter with joy,” Tanmantiong said.

The Jollibee Group, with the support of Coca-Cola Foundation Philippines, Inc., provided food access amid the hunger problem in the country by giving food assistance—distributing meals to those most affected by the pandemic—through Jollibee Group’s FoodAID Program.

About Jollibee Group

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 16 brands with over 6,500 stores across 34 countries including the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. It also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction.

To learn more about Jollibee Group, visit www.jollibeegroup.com

“This is what makes this partnership work. With Coca-Cola, we find that we have shared values and principles, and we are both in pursuit of serving delicious food and drinks to everyone while at the same time going towards the same direction of making this world a little bit better and a little brighter with joy,” Tanmantiong said.

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