MANILA, Philippines. – Jollibee Group’s return to office campaign “Back with Joy” was among the finalists at this year’s Gartner Marketing and Communications Awards, a global program recognizing initiatives that push the marketing and communications function forward.
The Back with Joy campaign was shortlisted for Excellence in Change Communications, competing against international companies such as Cisco and Southwest Airlines. Jollibee Group is the only Philippine-based company in the category.
“Back with Joy’s recognition at the Gartner Marketing and Communication Awards affirms our efforts to build a safe and collaborative environment for our employees as we continue to thrive in the hybrid work model,” shared Arsenio Sabado, Chief Human Resources Officer of Jollibee Group. “This recognition is timely as we celebrate our first year of our hybrid work model, with its success made possible by our JFC Team who embraced our joyful return to the office.”
The Excellence in Change Communications category recognizes campaigns that supported leaders and managers in creating clear and compelling change communication and helped drive employee understanding of the change and capability in taking supportive action, among others.
Back with Joy
Anchored on a human-centric approach to redesigning new employee’s work-life balance, Jollibee Group’s Back with Joy focused on health and well-being, enhanced collaboration, and social connection. The campaign equipped JFC teams and managers with tools and frameworks to thrive in the hybrid environment and also involved a one-month pilot phase to survey what went well and what could be improved in the back-to-office setup.
Jollibee Group’s participation in the Gartner Marketing and Communications Awards reflects its continuing commitment to its people, as well as its goal of providing a safer and more encouraging work environment for its employees.
This recent achievement joins the list of recognitions the company has received this year. In March, Jollibee Group took home two Silver Anvil Awards at the 58th Anvil Awards conferred by the Public Relations Society of the Philippines. Silver Anvil Awards were given to the Jollibee Times Square New York Campaign and the JFC Annual Report.
About Jollibee Group
Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,500 stores across 34 countries including the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia.
The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand.
The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. It also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.
The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).
The Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction.
To learn more about Jollibee Group, visit www.jollibeegroup.com