Pru Life UK is taking centre stage at the 51st Metro Manila Film Festival (MMFF) as a premium sponsor, reaffirming its partnership with the Metropolitan Manila Development Authority (MMDA) and strengthening its commitment to champion Filipino stories both on and beyond the big screen. The collaboration reflects the company’s mission to be a dependable partner Filipinos can trust at every life chapter—an embodiment of its Count on Pru Life UK promise.
As a festival partner, Pru Life UK will play an active role in MMFF’s flagship events, including the Parade of Stars on 19 December, and the prestigious Gabi ng Parangal on 27 December. Through its participation, the company hopes to honour the storytellers and creatives behind the festival, while supporting an industry that continues to shape the nation’s culture.
Pru Life UK’s involvement highlights its belief that the stories Filipinos bring to life, whether of triumph, resilience, hardship or hope, deserve support and protection.
“The MMFF has long been a cherished holiday tradition that brings families and communities together. As we support this year’s festival, we reaffirm our Count on Pru Life UK promise, because behind every film is a story of a Filipino family doing their best, dreaming bigger, and hoping for a better tomorrow. These are the same stories that inspire us to protect what matters,” said Kathryn Cajucom, Head of Brand and Integrated Marketing Communications.
“Just as MMFF films portray the realities of everyday life, Pru Life UK aims to stand beside families in their own journeys, helping them plan, recover and move forward with confidence,” Cajucom added.
This year’s MMFF, themed “A New Era for Philippine Cinema,” will feature eight official entries, showcasing a range of genres and fresh perspectives for audiences nationwide. All films will screen starting 25 December, continuing the festival’s legacy of uniting Filipinos through stories that reflect the heart and spirit of the nation.
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About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.
