Manila, Philippines (February 11, 2025) — HUAWEI surprised the tech world when it introduced the first-ever triple foldable smartphone. The product hit 3 million pre-orders ahead of its release, with renowned tech experts all over the world going through lengths to review the product hands-on even before its global rollout.
But how did foldables rise to popularity, and how did the HUAWEI Mate XT | ULTIMATE DESIGN’s ground-breaking innovation contribute to the foldable’s overall progress?
Early Emergence: How the Foldable First Began
The tech boom of the 2010s saw an unprecedented growth in smartphone capabilities. Accessibility of information grew, cross-device integration was now more possible, mobile software development became more efficient and complex, and audio-visual entertainment experienced greater diversification.
For a long time, these developments meant that smartphone screens had to be larger in order to process more information with as much portability as possible. The design trend quickly went from Motorola’s DynaTAC in 1983 to IBM’s touch screen in 1994, to Samsung’s 5.3-inch Galaxy Note in 2011, to a full-screen smartphone era led by the iPhone X in 2017. Eventually, a new era of foldables was unleashed by the HUAWEI Mate X in 2019.
At the same time, PCs shrunk into thinner sizes, which eventually also birthed the invention of the lightweight tablet. Within 7 years, the world witnessed a revolution in portable devices, from Intel’s launch of groundbreaking, lightweight laptops first in 2003 to Apple’s introduction of the first iPad in 2010. HUAWEI followed suit with the HUAWEI MatePad spearheading a Tablet PC “hybrid” in 2023, compacting a large screen and thinness within a single device.
At the intersection of both trends was the Foldable, a design that perfectly balanced large-screen efficiency with portability. Leading this display revolution was tech giant HUAWEI, which by 2010 was already leading the charge in foldable technology production.
HUAWEI Mate X’s launch in 2019 has since been regarded as a key milestone in the history of foldables, taking the product from a nascent invention to a mainstream player. With its emergence, research institutions predicted that the compound growth rate of the foldable market at 21% from 2019 to 2022, projecting that it would reach USD 51.1 billion by 2022.
Dawn of a New Era: The Birth of the Trifold
While the dual-screen foldable gained wider user adoption, HUAWEI already had new plans up its sleeve for what was previously unthinkable – a triple-display foldable that’s as lightweight, thin, and durable as the conventional dual-screen foldable. According to HUAWEI’s spokespersons, the tri-fold was conceptualized as early as five years before its launch, right when dual-screen technology was only beginning to gain traction in the industry.
While triple foldables were first spotted in MWC and CES in the past, none of these prototypes became feasible enough for mass production. It wasn’t until HUAWEI’s latest wildcard, the HUAWEI Mate XT | ULTIMATE DESIGN, that the world witnessed the impossible.
A perfect balance between large-screen efficiency and portability, the triple foldable is a breakthrough in many aspects. First, it expands the possibilities of user experience, allowing for more smartphone interaction scenarios than ever. Secondly, it’s the first to fuse tablets, PCs, and smartphones in one, launching a whole new species of handheld technology.
If the Apple Vision Pro represented a doorway to spatial computing as the Tesla Model Y symbolised a future of automotive terminals, then the tri-fold could also be seen as a new round of display revolution for mobile terminals due to its revolutionary folding form.
More than just multi-tasking and immersive viewing, the tri-fold smartphone may very well change the way users live and work forever as it represents a smoother integration between users’ daily lives and the digital world. With single, dual, and triple screen modes, it enables users to accomplish more at once. It effectively makes multi-tasking an easier feat: leisure and entertainment are now more optimised, while mobile work and productivity was boosted even further.
Trailblazing a New Future of Smartphones
HUAWEI’s bold, remarkable step towards innovation has allowed the company to take the lead in the market. According to Counterpoint research, HUAWEI dominated the global foldable market’s rise with a recorded 257% YoY growth in Q1 2024.
Since its entry into the market, tech brands have focused on developing their own foldable devices to contribute to the growing innovation in this space alongside HUAWEI. Samsung has announced plans to launch its own tri-fold smartphone, while Apple is yet to launch its own foldable as developmental setbacks push its release to 2027 or even 2028.
Amid the global smartphone industry’s challenges in navigating economic cycles, HUAWEI’s strategic vision has sparked inspiration and injected fresh energy into a market long characterized by repetitive product iterations.
Experts predict the emergence of HUAWEI Mate XT | ULTIMATE DESIGN could drive even more software manufacturers to ride on this new foldable trend and create a more exciting foldable market. As an industry lever, HUAWEI’s new tri-fold has set a new standard for an entire smartphone ecosystem; its presence may very well encourage healthy technological growth.
An Exemplary Story of Audacity and Innovation
Since the progression into the age of modern telecommunications, it is surprising that single-screen devices have remained the standard for so long. Now that experts and engineers have addressed the limitations of single-screen devices and sought to enhance display interaction efficiency, the industry’s approach to the triple foldable will be fascinating to witness.
The story behind HUAWEI Mate XT | ULTIMATE DESIGN is a testament to the power of bold innovation, demonstrating that envisioning something greater is the key to unlocking the future and that even a single spark can ignite meaningful progress.
To learn more about the HUAWEI Mate XT | ULTIMATE DESIGN, visit Huawei’s official website or social media accounts (Facebook | Instagram).
About HUAWEI Consumer BG
HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
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Kelly Oliveros | Group Account and Business Unit Director | Centaur Marketing
