MANILA – USANA Philippines and the Philippine Basketball Association (PBA) celebrate four years of fueling excellence, powering performance, and championing the health and wellness within the sports community and beyond through health initiatives and proper supplementation.
Since 2020, USANA Philippines serves as the Official Nutritional Supplements of the PBA, fostering a culture of health and wellness among athletes, sports enthusiasts and the broader community to attain success in both their athletic and personal lives. The benefits of USANA products such as CellSentials have been proven vital to the players’ overall wellbeing.
“Through this renewed partnership, we aim to continuously realize the vision of USANA’s founder, Dr. Myron Wentz, of reaching one million healthy families globally,” shares Ms. Ampig “We aim to achieve this by continuously empowering Filipino athletes and sports enthusiasts to prioritize their well-being through premium, science-backed supplementation and continuous community engagements” she adds.
Over the past four years, USANA Philippines and PBA have collaborated on a variety of health initiatives that ranged from nutrition seminars and fitness workshops to community outreach programs aimed at promoting the significance of healthy living. Among the most notable achievements of this partnership was the biggest fun run the PBA has organized which was the PBA USANA Run 2023 joined by 3,500 runners and nearly 70 exhibitors on site. Other initiatives include annual health and wellness fairs and challenges, fan engagement initiatives, social media campaigns, digital content series, and educational programs.
The partnership was renewed at the Smart Araneta Coliseum with USANA PH general manager Cherry Ampig and PBA Commissioner Willie Marcial. It was also joined by Jara Tayamen, USANA PH marketing manager, Jo Francisco, PBA Marketing Director, Leeo Kim, USANA PH marketing supervisor and Joyce Ramallosa, USANA PH senior sales and marketing manager.
Moving forward, USANA Philippines and PBA aim to further cultivate their shared commitment toward inspiring more Filipinos to lead healthier lives fueled by proper supplements and the right mindset.
