MANILA, Philippines. 22 March 2024 – Over 4,700 stores and facilities of the Jollibee Group from the Philippines, China, North America, Europe, the Middle East, and Asia will be turning their lights off on Earth Hour this March 23, 2024, in solidarity with over 190 countries to raise awareness about the environmental impact on the planet of climate change.

Jollibee, Mang Inasal, Chowking, Greenwich, Red Ribbon, Panda Express, Yoshinoya, Burger King, and Common Man Coffee Roasters branches in the Philippines, as well as Tim Ho Wan, Yonghe King, and Hong Zhuang Yuan restaurants in China, Highlands Coffee in Vietnam, and Jollibee, Smashburger, and Coffee Bean and Tea Leaf branches in North America and Canada will give an hour for the Earth–from 8:30 p.m. to 9:30 p.m. (local time)- as they will simultaneously turn their lights off including signage and billboards on their facilities. 

Pepot Miñana Jr., Jollibee Group’s Chief Sustainability and Public Affairs Officer, emphasized: “We believe that all actions count in helping ensure a sustainable future. While participating in Earth Hour starts with turning off the lights, it serves a bigger purpose of being a visible and important reminder that we can take deliberate steps to make a profound difference on the planet.”

Energy management priority

Energy Efficiency is one of the major focus areas under the Jollibee Group’s Sustainability Agenda called Joy for Tomorrow. Under this priority area, the Company has set reduction goals and initiatives that are aligned with and contribute to the United Nations Sustainable Development Goals, particularly “Affordable and Clean Energy” (Goal #7) and “Responsible Consumption and Production” (Goal #12). 

The Jollibee Group has implemented several energy-saving measures in its stores and commissaries to manifest this goal. This year, the Company will continue increasing the total number of solar-paneled stores to 64, on top of solar installations in its facilities.

After powering up an extensive 6,300 solar panel installation in its Canlubang Baking Facility last January, the Jollibee Group’s supply chain will mark another milestone by solarizing its two remaining sites, C3 and Jollibee Worldwide Services Logistics, by the second quarter of 2024.

To continuously contribute to the Company’s growing sustainable business practices, these manufacturing and logistics sites are targeting to improve its energy reduction further by the end of the year, following their achievement of a 28.2% reduction in energy use ratio in 2023.

Held annually on the last Saturday of March, Earth Hour engages around 190 countries and territories, inspiring millions of people to act and reduce the consumption of natural resources by turning off lights for an hour.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 33 countries including the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction.