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Nielsen: ONE Championship Ranks among Top 10 Global Sports Properties in Viewership & Engagement

Nielsen: ONE Championship Ranks among Top 10 Global Sports Properties in Viewership & Engagement

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ONE Championship, Asia’s largest MMA promotion ranks among the top 10 global sports properties in the world according to a recent report released by Nielsen.

One of the newer players in the game at less than 10 years old, ONE Championship reports tremendous growth across all social media platforms, the highest growth rate among sports properties cited in the Nielsen study.

Nielsen: ONE Championship Ranks Among Top 10 Global Sports Properties In Viewership And Engagement

2 June 2021 – Singapore: ONE Championship™ (ONE), Asia’s largest global sports media property, ranks among the top 10 global sports properties in the world, according to a recent report released by Nielsen titled, “How the World’s Biggest Sports Properties Engaged Fans in 2020.”

ONE Championship, which launched less than 10 years ago, is also growing at the fastest rate of any major global sports property, with its digital follower growth across Facebook, Instagram, and YouTube at +113% — 28% higher than the next closest sports property in the Nielsen study.

Digital Footprint

ONE Championship sits at #7 overall in total followers across these platforms, per Nielsen.

Cumulative Reach

In cumulative reach, ONE Championship ranks #3 behind the English Premier League (#1) and UEFA Champions League (#2), and ahead of the UFC (#6), according to Nielsen.

Cumulative reach measures the number of unique viewers who tune in to watch at least one minute of a TV broadcast.

Video Views

ONE Championship also ranks #4 overall in total video views, with more than 6.1 billion across Facebook, Instagram, and YouTube, just behind the UFC (#3) and NFL (#2).

In terms of engagement on Facebook, ONE Championship ranks #5, just behind the NBA (#4) and ahead of the UFC (#6). Football properties EPL, UEFA, and LaLiga round out the top three, per Nielsen.

Broadcast Hours

According to Nielsen, ONE Championship also ranked #10 in 2020 broadcast hours despite the challenges presented by the COVID-19 pandemic, including a span of nearly three months without live global events.

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About ONE Championship™

ONE Championship (ONE) is the largest global sports media property in Asian history.

Headquartered in Singapore, ONE is the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as mixed martial arts, Muay Thai, kickboxing, and more.

ONE hosts the biggest sports entertainment events across Asia, featuring some of the world’s best martial artists and world champions on the largest global media broadcast in Asia. ONE Esports, a subsidiary of ONE Championship, runs Asia’s largest global esports Championship Series with some of the biggest blockbuster game titles in the world.

With a focus on both martial arts and esports, ONE Championship is currently the largest producer of millennial live sports content in Asia.

In addition to its digital platforms, ONE Championship broadcasts across 150+ countries with some of the largest global free-to-air and digital broadcasters, including Star Sports, iQIYI, TV5, Astro, ClaroSports, Startimes, Fox Sports, Thairath TV, Turner Sports, Skynet, Mediacorp, Great Sports, Mediaset Italia, ProSiebenSat.1, Dubai Sports, and more.