PLDT’s wireless unit Smart Communications, Inc. (Smart) scales up Filipinos’ tech and esports experience as it supports the three-day long kickoff of the SM Cyber Month 2024 celebration on August 2 to 4 at the SM Mall of Asia Music Hall.
“Through our strong partnership with SM and in keeping with our commitment to uplift the lives of Filipinos with technology and innovation, we are glad to be part of this year’s SM Cyber Month celebration as we continue to roll out innovative and relevant products, services, and solutions that enrich their digital lifestyle, particularly their mobile gaming experience,” said Chito M. Franco, Consumer Sales Vice President and Head of Key Accounts at PLDT and Smart.
From August 2 to 4, customers can visit the Smart booth at the exhibit area and get to know the latest Smart 5G devices, SIMs, value-packed offers, and relevant promos that can give them the best mobile experience. Mobile users can also get a free Smart or TNT SIM when they load PhP100 and get an exclusive limited-time offer of 9GB for 15 days when they register to All Access 99. They can also get PhP300 off then they purchase a Smart Bro Pocket WiFi LTE-Advanced to boost their back-to-school survival kit. Cyber Month goers can also get a chance to win a smartphone when they avail themselves of these offers or buy Smart Load PhP500 through a raffle on the last day.
Smart-backed women’s professional esports team Smart Omega Empress, the reigning world champions of  Mobile Legends: Bang Bang Women’s Invitationals 2024 at the Esports World Cup will also be present on the second day. Fans and gamers of all levels will be able to meet Team Captain Mery Christine “Meraaay” Vivero, Rica Fatima “Amoreee” Amores, Sheen “Shinoa” Perez, Kaye Maerylle “Keishi” Alpuerto, and Gwyneth “Not Ayanami” Diagon during the Mobile Legends event.
“We are delighted to have the support of Smart once again as we stage our annual SM Cyber Month. This year, we hope to elevate and empower the participants’ skills and engagement in the dynamic world of tech and esports across generations. Shoppers will get to experience interactive exhibits, exciting activities, and competitive challenges that cater to gamers of all levels,” said Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls.
Supporting this continuous increase in data usage among esports and tech enthusiasts is Smart’s mobile network, which was recently recognized for delivering the Philippines’ Best 5G Coverage Experience, according to the latest report by independent analytics firm Opensignal.  Smart’s mobile network covers 97% of the population, supported by the PLDT Group’s unparalleled and most extensive fiber footprint.
Smart’s initiatives to deliver enhanced mobile products and services are aligned with the PLDT Group’s endeavors to narrow the digital divide and provide connectivity to all, supporting the United Nations Sustainable Development Goals (UNSDG) particularly on SDG No. 9 – Industry, Innovation, and Infrastructure.
