Wednesday, May 22, 2024

Top 50 Rising Tiger in Asia Pacific “Skin Magical” Founding COO Ghie Pangilinan Taps “Momshie” Karla Estrada as New Celebrity Endorser

Top 50 Rising Tiger in Asia Pacific “Skin Magical” Founding COO Ghie Pangilinan Taps “Momshie” Karla Estrada as New Celebrity Endorser

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Ghie Pangilinan, Founding Chief Operations Officer of Skin Magical—the leading maker and distributor of high-quality affordable personal care products in the Philippines—taps Momshie Karla Estrada as the company’s new face.

Karla Estrada is one of the three iconic hosts, with Jolina Magdangal and Melai Cantiveros, of the popular inspirational family-oriented morning show “Magandang Buhay.”

Karla Estrada is, without a doubt, the new face of Skin Magical because she embodies the tagline “KAPAG MAY GANDANG PALABAN, MAY MAGANDANG BUHAY!” Pangilinan said, welcoming the beautiful actor-singer onboard her beauty empire.

Ghie Pangilinan, Karla Estrada, and Jerry Pangilinan

Inspiring Women Inspiring Momshies for Their Families

“This description fits Ms Karla perfectly as I’ve seen how she really did everything to for her family. As an inspiration to all momshies, Ms Karla will definitely help Skin Magical grow to provide livelihood to more Filipinos,” Pangilinan explained.

The Skin Magical empire was born of the need to provide Filipinos here and abroad an effective yet affordable beauty while, at the same time, giving families an opportunity to realize their dreams.

“I’m very blessed to be endorsing my first skincare product. And, I’m very excited because I’ve tried and proven them to be really effective. I wouldn’t endorse any product I don’t believe in or tried—with Skin Magical I’m 100% sure and confident cannot risk my reputation,” Estrada shared.

As a single parent, raising four kids and having successfully made a name in the field of show business, Estrada is also a businesswoman who’s blessed with a famous son for an actor, Daniel Padilla.

Despite her son’s support, Estrada, however, thanks Skin Magical as a great boost for her in augmenting resources to even better provide for her children.

Sharing Beauty Secrets for the Most Beautiful Mothers

During a quick talk during Estrada’s appointment as Skin Magical’s new celebrity endorser, Estrada recommended the following beauty regimens for optimal freshness: facial cleansing and rejuvenation before sleeping, moisturizing your skin after every shower, and conditioning your hair to retain texture even if you don’t go to the salon regularly.

To these, Pangilinan added that cleansing is truly vital to beauty, scrubbing in the bath before putting on lotion, and using hair serum to get the best hair possible.

Reaching Out to Mothers through Business Hubs

“We’re setting up a lot of businesses, so we’re really focused on releasing new products and programs lately. For one, we’re coming up with a Skin Magical Business Hub for people who don’t go online or are tech-savvy. This is their chance to cater to sell door-to-door. This is where Momshie Karla comes in to introduce Skin Magical to more momshies,” Pangilinan revealed.

Skin Magical, now a global network of franchisees, distributors, resellers, and users was established after Pangilinan realized that many OFWs and mothers want to start their own business.

Learn more about Skin Magical at

Recognizing the Leaders of Tomorrow

Pangilinan will be honored during the launch of business and lifestyle magazine Rising Tigers: Nation Builders as one of its Top 50 Rising Tigers in the Asia Pacific.

This latest publication will feature the best and the brightest in the Philippines and Southeast Asia who never fail to balance commitment to growth with corporate social responsibility, even during the most trying times.

“Asia Leaders Awards Presents the Top 50 Rising Tigers in the Asia Pacific to motivate us all that, despite the challenges, we will emerge triumphant. These are the top leaders with the very new vision of the world now,” shared billionaire ALA Board member Robert Laurel Yupangco, grandchild of former President Jose P Laurel and owner of 36 businesses worldwide.

Continuing the Asia Leaders Awards Legacy

This milestone, another brainchild of the Asia Leaders Awards (ALA) Committee, will be held on March 22, 2022, at the Grand Hyatt Manila at the Bonifacio Global City in Taguig.

Asia Leaders Awards is only the recognition giving body whose awards committee is composed of respected leaders from different chambers, organizations, and embassies like the Embassy of Singapore, the Embassy of Poland, and the Korean Council among others.

ALA’s main objective is to promote the Philippines as a premier business hub and destination in Asia.

For more information about Asia Leaders Awards, visit