#UAAPSeason82 heat is on and UAAP Superstars get their haircut makeover from Head & Shoulders.
Men’s scalp produces four times more sebum compared to women. Sebum is the oily secretion of the skin caused by heat and sweat among other factors, and too much sebum on the scalp leads to dandruff. This explains why men are more prone to dandruff than women.
Head & Shoulders, the world’s #1 selling anti-dandruff shampoo, introduces #ScalpBrave – that confidence to flex your dandruff-free, manly fresh-smelling scalp even during high-sweaty conditions – all thanks to Head & Shoulders Ultramen. This initiative gathers today’s hottest UAAP athletes to undergo a haircut makeover at Felipe & Sons because what better way to showcase a dandruff-free scalp than through icons whose daily grind revolve around heat and sweat?
Featuring UAAP athletes Kobe Paras and siblings Shaun and Dave Ildefonso who shared their scalp and hair problems off and on the court – and how Head & Shoulders gave them the ultra solution for their scalp needs with Head & Shoulders Ultramen.
#ScalpBrave: Side Step & Fadeaway inspired haircuts
(embedded link: Ildefonso Cutting Edge episode https://youtu.be/tIer_GrLYCA)
Like any other men who use pomade or styling wax on their hair, National University Bulldogs’ Ildefonso brothers talked about their hair dilemma on the court, “…kasi nagwa-wax talaga kami. Pero minsan natatakot ako baka maghalong amoy pawis o maging malagkit (ang buhok namin).”
Shaun and Dave requested for a haircut inspired by their signature moves Fadeaway and Side Step.
Dave’s hair was styled with a side part, while sides and neckline are tapered. “Side Step” haircut is based on his famous move where he holds onto the ball before dribbling while his other leg performs a side motion.
Shaun’s cut was fashioned with low faded undercut, tapered neckline, and longer fringes to show his full and thick hair. “Fadeaway” haircut is based on Shaun’s famous jump shot where he attempts his shot leaning backward away from the opponent, thus the move called “to fade away”.
To maintain a clean, dandruff-free scalp and hair, the Ildefonso brothers recommend Head & Shoulders Ultramen that is made for men with fuller, thicker hair, and are after a more masculine scent. Ultramen’s deeply purifying and scalp oil balancing feature also solves the brothers’ ultimate worry of a sticky hair caused by sweat and styling products.
#ScalpBrave: The Slasher inspired haircut
(embedded link: Kobe Cutting Edge episode https://youtu.be/iXqaDRDmg5A )
Meanwhile, University of the Philippines’ star athlete Kobe Paras shares his scalp and hair problems on the court, “…Sobrang hassle. Pag mahaba yung buhok kailangan mong ayusin lagi,” which is the reason why Kobe prefers to keep a shorter, cleaner haircut to prevent his scalp from profusely sweating due to heat.
As the team’s Slasher (the player in the game who tries to get as close as possible to the basket to make a shot), Felipe and Sons barbers gave Kobe a haircut based on the game position he is famously known for.
With Kobe’s Buzz cut as the base, his hair was topped off with two parallel razor lines, a mark that signifies the “slash”.
To maintain a clean scalp and a cool head, Head & Shoulders Ultramen is Kobe-approved to fight against heat to avoid dandruff and itch caused by sweating.
With proper care from the cutting-edge formula of Head & Shoulders Ultramen, anyone can sport a #ScalpBrave haircut like Kobe, Shaun, and Dave. Make your scalp feel invigoratingly cool with Ultramen Cool Menthol, or masculine fragrant from Sandalwood notes with Ultramen Old Spice.
About Head & Shoulders
With over 50 years of trailblazing innovation on scalp care, Head & Shoulders has established itself as the leader in dandruff protection and is the world’s #1 selling shampoo, used by 1.3 billion people across 140 countries. Head & Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
