MANILA, 9 October 2019. Tourism Malaysia today launched its VM2020 Campaign for the Philippines market which by region, Philippines is one of the top source markets for tourists to Malaysia.

VM2020 promises an abundance of excitement with a long line up of cultural themed events, family fun activities, shopping festivals and lots more.

Tourism Malaysia led a delegation of 18 Malaysian travel trade and industry players, comprising of 10 travel agents, 2 hotels, 4 product owners and 2 airlines.

The Philippines travel industry were given an update on the VM2020 campaign, and a Gala Dinner was also held at Shangri-La Makati Hotel for all participants.

To boost Philippines arrivals, Tourism Malaysia encouraged tour operators to develop and sell holiday packages to Malaysia with a focus on niche products like luxury travel, shopping, and sports tourism.

A discussion was carried out with the top travel trade associations in Philippines, namely Philippines Travel Agents Association (PTAA), National Association of Independent Travel Agents (NAITAS) and The Philippine Tour Operators Association (PHILTOA).

Tourism Malaysia’s promotional efforts in Philippines is expected to increase the number of Philippines tourists to Malaysia.

It aims to promote greater awareness of Malaysia as an ideal holiday destination, besides fostering greater cooperation between tour operators and members of the tourism fraternity.

This is in line with Malaysia’s efforts to boost arrivals from Philippines, with as many as 510,650 Philippines tourists visiting Malaysia in 2020.